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Introduction
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Our society and economy are in a transition to the knowledge and information society. At the same time the thrusts of technological innovation are making crucial changes to our media environments in leisure activities and our jobs.
But: without social innovations, technical innovations remain ineffective in the long term. Policies for the future, the development of indicators, monitoring and benchmarking approaches cannot be developed without comparative international studies. And sustainable effects require concomitant measures in respect of job qualifications and media competence ("digital literacy") as well as in the planning and organisation of the use of technology.
empirica contributes to the active development and thorough assessment of such innovations. The analysis of requirements, acceptance, market potential and the long-term effects and impact can be used to develop recommendations not only to for the socially beneficial use of information and communications technologies but also to develop location analyses. In this area empirica regards itself as a service provider offering strategic advice to governments, the commercial sector and various other bodies and organisations.